11/30/2013

In the late evening hours, New York Times’ Bill Cunningham discovers the wreckage of a mystery spaceship in the wee overnight hours and features it in “On The Street.”

By day, curious New Yorkers follow wild postings of a “Spaceship For Sale” and no other identifiable branding.

This was the Season 1 launch of 1B global franchise “Rick and Morty” and established the marketing strategy for the run of the series.